THE SUNRISE SHACK HAWAII

Dashboard

Welcome back, Travis

Your franchise portal for operations, training, vendor management, and onboarding.

Active Stores 7
7
6 HI + 1 CA →
Territories Sold 5
13
CA & HI pipeline →
Training & SOPs
15+
Opus LMS + Docs →

Recent Updates

3 New Locations Announced

Haleiwa (Corporate, June 1), Hermosa Beach (Franchise, July 4), The One Hotel Hanalei (License, June 1). — Mar 2026

Long Beach Now Active

Tony & Rob’s Long Beach partnership location is officially open and serving. — Feb 2026

Inventory Switch to MarketMan

All locations transitioning from Wisk to MarketMan for inventory management. — Mar 2026

Franchise Orientation Completed

Paul, George, Olena, Sahar completed orientation call. — Nov 2025

Bulletin Board

Monthly Updates & Resources

This is your go-to spot for monthly announcements, seasonal promos, operational updates, and shared resources from HQ. Check back regularly or join #franchise-ops on Slack for real-time updates.

March 2026: Spring Menu Preview

New seasonal items coming April 1. Training videos will be posted to Opus LMS by March 25.

Vendor Order Guide Updated

Hawaii store vendor contacts, ordering schedules, and product lists are now in the Vendors section.

MarketMan Transition

All locations should be fully on MarketMan for inventory by end of March. Contact Sam for help.

Quick Links

Equipment
🛒
Vendors
🎓
Training & SOPs
Onboarding
👤
HQ Team
🏘
Design Library

Franchisee Onboarding Checklist

Step-by-step guide from contract signing to grand opening. Click items to mark complete.

Phase 1: Welcome & Setup

First Steps
  • Sign Franchise Agreement & Pay Fee
    Executed FDD and franchise fee payment confirmed
  • Receive Welcome Email + Onboarding Packet
    Ops manual, marketing guidelines, menu overview, vendor list
  • Kickoff Call with the Team
    Intro to systems, timeline review, Q&A with Sam (COO) and the HQ team
  • Secure Your Location
    This can take a few months to a year. Work with our broker Blake Kaplan at JLL: Blake.Kaplan@jll.com | (909) 702-3367. Drew Olson (Drew.Olson@jll.com) also supports.
  • Set Up Google Workspace Email
    Format: location@sunriseshackhawaii.com — Email admin@sunriseshackhawaii.com to schedule a call to help set up.
  • Join Slack Workspace
    #franchise-ops, #square-support, #buildout-support, #marketing-promos. View Slack Setup Guide → or email admin@sunriseshackhawaii.com for help.
  • Access Franchise Portal
    Email admin@sunriseshackhawaii.com to schedule a call to help set up your login credentials.

Phase 2: Build-Out & Systems

Weeks 2-8
  • Set Up Business Bank Account
    Recommended: Mercury for business banking. Open Mercury Account →
  • Secure Permits & Inspections
    Local health, business license, fire dept
  • Begin Space Renovation
    Jackie (jackie@sunriseshackhawaii.com) handles all store design, build-out & equipment sourcing. She provides the design package — layout, colors, materials, ADA compliance — and works directly with your contractor. Also on Slack.
  • Order Required Equipment
    See Equipment tab for full list & specs
  • Set Up Square POS Account
    Contact Jasmine at (323) 475-9547 for onboarding. Create via our referral link. Name format: "Sunrise Shack – [Territory]". Need: 3-5 Android KDS, cash drawer, Square Register. Then email admin@sunriseshackhawaii.com for menu sync.
  • Set Up Brinks SmartSafe
    Contact Lynn Sumrall: Email Brinks → Schedule installation, get access codes from corporate.
  • Set Up MarketMan Inventory
    Connect with corporate for recipe & cost data import
  • Set Up FloWater System
    Filtered water for all beverages. Email FloWater →
  • Set Up Phone & Internet
    Establish phone number and internet service at your location before POS setup. Also get a mobile hotspot as backup in case internet goes out — required at all locations.
  • Set Up Review Sites
    Google Business, Yelp, Apple Maps, TripAdvisor. Email admin@sunriseshackhawaii.com to set up — they will invite you and get everything configured.
  • Order Uniforms
    SS shirts, hats, aprons for managers — order through corporate.

Phase 3: Hiring & Training

Weeks 6-10
  • Hire 21+ Team Members
    Post on Indeed, interview, onboard in Square
  • Certify 1 Manager + Shift Leads (ServSafe)
    1 manager and all shift leads must be ServSafe certified before training begins
  • Enroll All Staff in Opus LMS
    Training modules: Welcome, Core Ops, Safety & Sanitation. Open Opus Dashboard →
  • Complete 6-Day Training Program
    Day 1: Orientation | Day 2: Hands-On | Day 3: Stations | Day 4: Rehearsal | Day 5: Friends & Family | Day 6: Grand Opening
  • All Staff Pass Employee Test
    Written assessment before working independently

Phase 4: Launch & Go-Live

Weeks 10-12
  • Grand Opening Marketing Checklist
    Social media, local partnerships, PR push
  • Final Walkthrough with Corporate
    Brand standards, equipment check, menu verification
  • Friends & Family Soft Launch
    Live service simulation - Day 5 of training
  • GRAND OPENING
    Doors open to public! Corporate trainers on-site for support.
  • Submit First Weekly P&L Report
    Using Square analytics & MarketMan reporting templates
  • Build Local Service Contacts
    Find and build relationships with a local handyman, electrician, and plumber. You’ll need these for maintenance issues — having trusted contacts ready saves time and money.
  • Schedule Ongoing Support Cadence
    Weekly check-ins via Slack huddles or Google Meet for first 90 days. Monthly franchisee roundtable calls. Quarterly performance reviews with Sam or Paul. TGG Accounting begins royalty processing & reporting.

Required Equipment Package

Standard equipment required for every Sunrise Shack location. Each location is different, so equipment packages may vary. Contact American Chef Supply to get a custom quote for your build-out.

Sinks & Plumbing

🚽

3-Compartment Sink

GSW SEE18183D — 90”W, 18-gauge SS, 18”x18”x12” compartments, drainboards L&R. Includes pre-rinse faucet assembly & twist waste drains.

Sanitation
~$1,241
🚽

1-Compartment Sink

GSW SEE18181R (or L) — 39”W, 18-gauge SS, 18” drainboard. Includes splash-mount faucet & twist waste drain.

Sanitation
~$602
🚽

Hand Sink (Wall Mount)

GSW HS-1217S — 12”W wall mount, includes gooseneck faucet & strainer, 304 SS. Required by health code.

Sanitation
~$218
🚽

Drop-In Hand Sink

GSW HS-1014IS — 13”W drop-in, 10”x14”x10” bowl, includes faucet & 3-sided splash guards.

Sanitation
~$290
🚽

Mop Sink (Floor Mount)

GSW SE2424FM — 24”x24”, SS construction. Includes service faucet & wall-mounted mop/broom shelf.

Sanitation
~$774
🗑

Staff Trash Can (BOH)

Heavy-duty commercial waste receptacle for back-of-house. 32–44 gallon with lid. Empty at end of every shift, sanitize weekly.

Sanitation
🗑

Customer Trash Can (FOH)

Front-of-house waste receptacle for customer use. Branded or stainless finish. Empty multiple times per day — keep area tidy.

Sanitation

Refrigeration & Cold Storage

Chest Freezer

Dukers BD/BG-620 — 71”W, 20.1 cu ft, -10° to 0°F, dual locking lids, 2 baskets. For acai packs, smoothie blends, frozen fruit.

Cold
~$985

Reach-In Refrigerator (2-Door)

Dukers D55R — 55”W, 41.6 cu ft, 33-41°F, 8 adjustable shelves, bottom-mount compressor. Main walk-up storage.

Cold
~$2,177

Reach-In Freezer (1-Door)

Dukers D28F — 27”W, 18.75 cu ft, 0° to -8°F, 4 shelves, reversible door. For coconut milk, proteins, frozen items.

Cold
~$1,692

Sandwich/Salad Prep Table (48”)

Dukers DSP48-12-S2 — 2-door, 12 pan slots (1/6 size included), 34-47°F. For toast station toppings & prep.

Cold
~$1,638

Sandwich/Salad Prep Table — 2nd Unit (48”)

Second prep table for high-volume locations or expanded sandwich/toast program. Same Dukers DSP48-12-S2 spec — 2-door, 12 pan slots, 34-47°F. Sanitize every 4 hours, monthly coil cleaning.

Cold
~$1,638

Undercounter Refrigerator (60”)

Dukers DUC60R — 2-door, 33-41°F, rear-mounted compressor. Fits under prep stations.

Cold
~$1,760
🧊

Ice Maker with Bin

Atosa YR140-AP-161 — 142 lb/day production, 88 lb storage, air-cooled, includes 3M water filter. ENERGY STAR. Clean every 6 months.

Cold
~$1,750

Food Prep & Cooking

🥪

Panini Grill

Waring WPG250B — 14.5”x11” ribbed cast iron plates, adjustable up to 570°F. For toasts & sandwiches. Daily cleaning SOP.

Food
~$834
🍞

Pop-Up Toaster (4-Slot)

Waring WCT708 — 4 extra-wide 1-3/8” slots, 225 slices/hr, dual browning controls. Chrome finish.

Food
~$278
🍈

Vitamix Blenders (x2)

64 oz containers with silencer covers. Two pitchers: nut-free & nut-containing. Deep clean with warm water + white vinegar soak. Never submerge motor base.

Prep
~$1,165
🛠

Stainless Steel Prep Table (4ft)

SS work surface with undershelf. Sanitize every 4 hours during continuous use (FDA Food Code). Inspect for loose screws regularly.

Prep
📚

NSF Wall Shelving

Wall-mounted utility shelves per layout. Food stored 6”+ above floor. Heavy items on lower shelves. Weekly wipe with mild detergent, inspect for rust. Quantity based on store layout.

Storage

Coffee Program

Eversys Legacy+

Super-automatic espresso machine. Up to 175 espressos or 120 cappuccinos/hr. 1x24g brewing chamber, 4 ceramic blade grinders (64mm), 10.1” touchscreen. e’Levelling for even extraction, Electronic Milk Texturing (EMT) for custom foam. Up to 4 bean hoppers. eversys.com/products/legacy

Coffee
🍵

Bunn Coffee Brewer

For drip coffee. Daily cleaning of brew funnel & decanter. Weekly deliming of spray head. Descale per manufacturer guidance based on water hardness.

Coffee
~$1,525
🍴

Bunn Grinder (G1 HD)

Bulk coffee grinder. Always unplug before cleaning. Grind rice to remove residual oils, brush burrs and chute. Never use water on hopper.

Coffee
~$918

Cold Foam Machine

For signature whole milk cold foam with organic vanilla syrup. Required at all locations for iced espresso drinks and cold brew.

Coffee

Utilities & HVAC

💨

AC Unit (HVAC)

Climate control for customer area & kitchen. Split system or rooftop unit per location specs — coordinate with Jackie. Annual service contract recommended; quarterly filter changes. See Vendors for HVAC contractors.

HVAC

Electric Service

Establish commercial electric service with local utility before equipment install. Typical kitchen requires 200A+ panel. Coordinate with Jackie on panel specs and your contractor (Oahu Electric & Air can help).

Utilities
💧

Water Service

Establish water service & backflow preventer with local utility. Required before sinks, ice maker, and FloWater install. Verify pressure 50–100 psi for FloWater compatibility.

Utilities

Tech, Security & Other

💻

Square Register

Main POS terminal. All menu items controlled by corporate.

Tech
📺

Square KDS Display (x3-5)

Android Kitchen Display System for order flow. Required: 3-5 screens depending on layout.

Tech
🔒

Brinks SmartSafe

Automated cash counting & deposit. Camera coverage required near safe.

Security
💧

FloWater Refill Station

7-stage purified water system for all beverages. 16”L x 18”W x 68”H. Requires standard water line (1/4”), drain, and 3-prong outlet within 6 ft. 50–100 psi. ADA compliant. Weekly exterior wipe, periodic filter replacement. Setup: Ike Attias — ike.attias@drinkflowater.comHI Service: Jordan — (808) 428-0560drinkflowater.com

Water
📺

Menu TV Monitors (x2, HDMI)

Two customer-facing menu board monitors. Wall-mounted with HDMI input. Required at all locations.

Tech
📺

YouTube/Content TV (Optional)

Optional additional TV for playing Sunrise Shack YouTube videos and lifestyle content in-store. Nice to have but not required.

Tech
📶

Mobile Hotspot (Backup Internet)

Required at all locations as internet backup. Keeps Square POS, KDS, and payment processing running if primary internet goes down. Keep charged and ready to go at all times.

Tech
Note: Prices shown are from a recent ACS quote and may vary. Packages do not include transportation, installation, or removal of old equipment. All refrigeration units include 3-5 year compressor warranties. Jackie (jackie@sunriseshackhawaii.com) handles all store design and equipment sourcing — she’ll work with you and ACS to build the right package for your space.

Approved Vendors

All franchise locations must order exclusively from corporate-approved vendors.

Sysco
Food & Supply Distribution
Frozen banana, frozen pineapple, frozen mango, frozen strawberries, guava, orange juice, balsamic glaze, capers, granola, salmon, thyme, oregano, chili flakes, coconut flakes. Primary vendor for most locations.
HI Rep: Ryan — (808) 208-3521
Account Rep: Richard Hernandez — Richard.hernandez3@sysco.com
Orders: Mon by 5pm → Wed delivery  |  Wed by 5pm → Fri delivery
Costco Business Center
Bulk Supplies & Produce
Grass-fed butter, olive oil, whole milk, almond butter, peanut butter, honey, coconut oil, almond milk, Laird’s creamer, hemp seeds, Dave’s Killer Bread, feta, mozzarella, turkey, Himalayan pink salt, Hawaiian sea salt, sourdough, avocado mayo, Milkadamia milk, Vita Coco milk, albacore tuna, chicken breast, basil pesto, Waikoko coconut water, maple syrup, Boulder avocado chips, paper towels, trash bags, bleach, dish soap.
Delivery: Wed & Fri (order by 12pm day prior) — $1,000 minimum in HI
Common Room Roasters
Coffee Partner
Medium roast specialty coffee beans. Exclusive partnership. Also supplies syrups for California locations (vanilla, flavored syrups).
Sunrise Shack Boutique
Merchandise
Shirts, hats, stickers, mugs, retail coffee. Order through corporate-approved suppliers only.
Smoothie Blends
Smoothie Base — 8 QR Buckets
Flavors: Acai, Tropical, Monkey, I Lava U, Paradise Punch
8 QR buckets per order. Corporate-sourced.
Nonna Mercato
Bakery & Wholesale
Our bakery partner for bread and baked goods.
Brinks
Cash Management
SmartSafe installation & armored pickup service.
Square
POS & Scheduling
POS hardware, payment processing, employee scheduling.
Mercury
Business Banking
Recommended business banking for franchise locations. Online-first, no fees, fast setup.
FloWater
Water Filtration
7-stage purified water Refill Stations for all locations. ADA compliant, connects to standard water line.
Setup: Ike Attias — ike.attias@drinkflowater.com
HI Service: Jordan — (808) 428-0560
MarketMan
Inventory Management
Real-time inventory tracking, recipe costing, purchasing & variance reports.
Bulletproof
Functional Ingredients
MCT Oil (32 oz), Collagen Protein. Core ingredients for the Bullet Coffee program.
Tip: Use subscribe & save for 10-15% discount on recurring orders.
Amazon
Supplemental & Specialty
Vanilla protein, oregano oil, teas (black, green, chamomile, English breakfast, ginger), bee pollen, Melitta coffee filters, Anthony’s cocoa nibs, dissolvable food labels, cold brew bags, raw grass-fed whey protein, Mother’s Earth, mop heads, Tahiti Trader Noni, goji berries, strawberry powder, cinnamon, Anthony’s coco sugar, dijon mustard, chia seeds, turmeric, cayenne, stevia, Steramine sanitizer tabs, eco sponges.
Tip: Use Subscribe & Save for recurring items (5-15% off). Check Sysco/Costco first.
American Chef Supply
Equipment & Smallwares
Commercial kitchen equipment, blenders, refrigeration, smallwares, replacement parts.
Contact: Dave — reach out via Sam for intro

Hawaii Store Vendors

Additional approved vendors for Hawaii corporate & franchise locations.

Golden Traders
Fresh Produce & Specialty
Bananas, strawberries, blueberries, pineapple, papaya, cucumber, carrots, lemons, red onion, oranges, ginger, beefsteak tomato, cherry tomato, clover sprouts, mixed greens, arugula, avocado, basil, dill. Local Hawaii sourcing.
Rep: Jona — (808) 837-2700
Orders: Mon/Wed/Fri by 3pm → Next day delivery
Sustainable Island Products
Paper & Eco Products
All paper products: bowls, clear cups, hot cups, lids, compostable utensils (forks, spoons), straws, napkins, deli containers, gourmet bases, portion cups, to-go containers. Plant-based & compostable.
Rep: Ari Patz — (808) 391-7134
Orders: Tue by 12pm → Thu delivery
8 Points Distributors
Frozen Specialty
Frozen coconut milk, dragon fruit puree. Standing order items for bowls and smoothies.
Rep: Brandi — (808) 839-4492
Orders: Mon by 3pm → Wed delivery
Rocky Road
Organic Frozen Acai
Organic frozen acai cubes. Core ingredient for acai bowls.
Rep: Carol — (808) 282-2673
Orders: Wed by 12pm → Fri delivery
Pono Potions
Syrups & Flavoring
Vanilla syrup, hazelnut syrup, caramel syrup. Processing takes up to 1 week. Email order@ponopotions.com if website is unavailable.
Pint Size Hawaii
Beverages
Olipop, JuneShine. Processing can take up to one week before delivery.
Orders: Thu by 12pm → Mon delivery
Odom Corp
Beverages & Water
Yerba Mate, water. Contact Reena Racoma: Reena.Racoma@odomcorp.com
Orders: Mon by 5pm → Wed delivery
Bargreen Ellingson
Cleaning & Supplies
Gloves, blue towels, dish soap (3-compartment sink), sanitizer (3-compartment sink), floor cleaner (mop sink), hand soap.
Orders: As needed — free delivery over $250
Kehe Distributors
Specialty Milks & Alt Dairy
Elmhurst Oat Milk (barista grade), Elmhurst Almond Milk (barista grade), pistachio cream, specialty non-dairy products.
Orders: Contact your Kehe rep for delivery schedule
Bulletproof
Functional Ingredients
MCT Oil (32 oz), Collagen Protein. Core ingredients for the Bullet Coffee program.
Tip: Use subscribe & save for 10-15% discount on recurring orders.
Amazon
Supplemental & Specialty
Vanilla protein, oregano oil, teas (black, green, chamomile, English breakfast, ginger), bee pollen, Melitta coffee filters, Anthony’s cocoa nibs, dissolvable food labels, cold brew bags, raw grass-fed whey protein, Mother’s Earth, mop heads, Tahiti Trader Noni, goji berries, strawberry powder, cinnamon, Anthony’s coco sugar, dijon mustard, chia seeds, turmeric, cayenne, stevia, Steramine sanitizer tabs, eco sponges.
Tip: Use Subscribe & Save for recurring items (5-15% off). Check Sysco/Costco first.

Maintenance & Repair Contacts

Store-specific service vendors & supply contacts. Click a store to expand.

🛠 Shared Service Contacts (All Hawaii Stores)
In-house Handyman: Tomas — 917-446-2883
Refrigeration: Restaurant Equipment Hawaii — (808) 845-5052
Refrigeration: Dolce Hawaii — Jason Chism (808) 285-2293 · jason@dolce-hawaii.com
Refrigeration: Eddie — 808-429-0264
AC: Shane — 808-927-1654
Coffee Brewers & Grinders: Common Room Roasters — Aran (949) 266-7537 · aran@commonroomroasters.com
Flow Water: Flo Water — Jordan (808) 428-0560
Plumbing: Zack Plumber — Zack (808) 272-0181
Plumbing: Emergency Plumbing & Solar — (808) 691-9309
Electrical: Kuko — 808-799-2002
HVAC & Electrical: Oahu Electric & Air — Archana Gabbard · archana@oahuelectricandair.com
Square Support: (855) 700-6000 · issquareup.com
Supply Vendors: Sustainable Island (Justus 808-983-9454, Tea (808) 769-4905, orders@sustainableislandproducts.com) • Golden Traders Fruit (Mary (808) 837-2700)
🏝 Outrigger – Waikiki
Store-Specific Contacts
Maintenance: Handy man! — Ed (808) 940-2662
Pest Control: Orkin — (808) 354-0869
HVAC: Elite Mechanical — (808) 831-5050
Internet & Phone: Hawaiian Telcom — (808) 643-0944
Property Mgmt: Outrigger Hospitality Group — Barbara Campbell (808) 285-8446
Security: Outrigger Hotel
🌊 Sharks’ Cove
Store-Specific Contacts
Maintenance: Handy man! — Ed (808) 940-2662
Pest Control: North Shore Pest Control — (808) 637-2422
HVAC: Elite Mechanical — (808) 831-5050
Plumbing: Paradise Plumbing — Aaron (808) 368-1473
Waste Water: ABC Pumping — Ray (808) 561-7736 • K5 Pumping — Kendall (808) 358-1972
Internet & Phone: Spectrum Business — (800) 314-7195
Electrical: Mike Bush (808) 226-5877 • Jeremy (808) 366-7526
🌴 Kailua
Store-Specific Contacts
Maintenance: Handy man! — Ed (808) 940-2662
Pest Control: Orkin — Jay Fukuda (808) 386-2649
HVAC: Preferred Mechanical LLC — Curt Balanay (808) 778-3783 · curt@pref-mech.com
Plumbing: Paradise Plumbing — Aaron (808) 368-1473
Internet & Phone: Spectrum Business — 833-949-0036
Property Mgmt: Alexander & Baldwin — Cara Enriques (808) 548-0902 · cenriques@abhi.com
Security: Kailua Beach Center — (808) 351-9562
🏚 Ala Moana
Store-Specific Contacts
Pest Control: Orkin — (808) 354-0869
HVAC: JDL Air Conditioning — John Lambertson (808) 497-6574 · jdlhawaii@aol.com
Internet & Phone: Grantit — 866-847-5500
Security: Ala Moana Security — (808) 942-2944
Property Mgmt: Ala Moana Center — Brandon Pastell (808) 628-5605 · Brandon.Pastell@bpretail.com
🏈 Twin Fin
Store-Specific Contacts
Maintenance: Handy man! — Ed (808) 940-2662
HVAC: Elite Mechanical — (808) 831-5050
Pest Control: Orkin — (808) 354-0869
Electrical: Hotel Engineer — Russ (808) 393-9729
Internet & Phone: Spectrum Business — (800) 314-7195
Hotel Maintenance: Twin Fin — Paul 808-597-0851
Security: Twin Fin

Training & Resources

Training modules via Opus LMS, operations manual, SOPs, and franchise reference docs — all in one place.

Welcome to Sunrise Shack

Brand story, mission, values, culture, and the founders' vision.

Module 1~10 min

Core Operations

Station setup, prep procedures, ticket flow, and daily rhythms.

Module 2~10 min

Safety & Sanitation

Food safety, handwashing, temperature standards, sanitizer protocols.

Module 3~10 min

6-Day On-Site Training

Hands-on program: Orientation, Stations, Live Demo, Rehearsal, Friends & Family, Grand Opening.

In-Person6 days

Square POS Training

Register operation, discount rules, employee timekeeping, reporting.

Module 4~10 min

Customer Experience & Aloha

Service standards, complaint handling, upselling, third-party drivers.

Module 5~10 min

Design Library

Signage specs, material standards, floor plan layouts, and store build-out guidelines for your Sunrise Shack location.

🚩 Signage Specifications

Brand-approved signage with specs & installation guidelines. All signs use Sunrise Yellow (#FDD003).

Main Exterior Sign
Illuminated Channel Letters — ~$4,500
Size: 60" W × 24" H
Materials: Aluminum construction, acrylic face, LED illumination
Specs: Yellow (#FDD003) with white backing, 24/7 illumination, weather-resistant
Mounting: Wall-mounted above entrance, 12–18 ft height
Menu Board (Interior)
Backlit LED Menu Display — ~$2,200
Size: 72" W × 48" H
Materials: Aluminum frame, acrylic panels, LED edge lighting
Specs: Full-color graphics, easy-swap menu inserts, energy-efficient LEDs
Mounting: Wall-mounted behind service counter
Window Graphics
Frosted Vinyl Decal — ~$800
Size: Custom sized per window
Materials: Premium frosted vinyl with UV protection
Specs: Brand logo and tagline, semi-transparent design
Mounting: Applied directly to glass interior or exterior
A-Frame Sidewalk Sign
Double-Sided Chalkboard — ~$350
Size: 24" W × 36" H
Materials: Wood frame, weather-resistant finish, chalkboard surface
Specs: Sunrise Shack branding on header, customizable daily specials area
Mounting: Freestanding, weighted base for stability
Directional Wayfinding Signs
Blade Sign — ~$450
Size: 18" W × 24" H
Materials: Aluminum composite, vinyl graphics
Specs: Arrows and text for ‘Order Here’, ‘Pick Up’, ‘Seating’
Mounting: Wall or post-mounted at key decision points
Hours of Operation Sign
Printed Vinyl on Acrylic — ~$150
Size: 12" W × 16" H
Materials: Clear acrylic backing, UV-printed vinyl
Specs: Store hours with Sunrise Shack branding elements
Mounting: Door or window mount with suction cups or adhesive
Neon ‘Open’ Sign
LED Neon Flex — ~$280
Size: 24" W × 12" H
Materials: LED neon flex tubing, acrylic backing
Specs: Yellow neon ‘OPEN’ text, on/off switch, low power
Mounting: Window or door mount with hanging chain
Drive-Thru Menu Board
Digital LED Display — ~$8,500
Size: 96" W × 72" H
Materials: Powder-coated aluminum, high-brightness LED screen
Specs: Full-color digital menu, remote content updates, daylight readable
Mounting: Post-mounted in drive-thru lane

📅 Food Truck

Footprint: 120 sq ft truck + 200 sq ft seating
Capacity: 8–12 seats
Compact kitchen, service window, outdoor furniture, shade structures

🏢 Medium Store

Footprint: 800–1,000 sq ft
Capacity: 20–30 seats
Full service counter, perimeter bench seating, indoor/outdoor flow

🚦 Walk-Up Window

Footprint: 400–600 sq ft + patio
Capacity: 12–20 seats (outdoor)
Walk-up service window, outdoor seating, minimal indoor space

🖌 Material & Finish Specifications

Furniture

Bar Stools — counter-height, approved materials & finishes
Tables — dining & counter, approved dimensions
Benches — indoor & outdoor options
Counter & Display Units — service counter & display case specs

Materials

Flooring — approved types, finishes & installation
Wall Finishes — paint colors, wallcoverings & treatments
Countertops — surface materials & edge profiles
Lighting Fixtures — interior & exterior specs & placement

Finish Standards

Brand Color Palette — official Sunrise Shack color specs for all surfaces
Hardware Finishes — door handles, cabinet pulls, fixture finishes
Outdoor Materials — weather-resistant materials for exterior

✅ Store Opening Checklist

Complete these requirements to prepare for your Sunrise Shack opening.

Design & Construction

  • Submit initial design plans for approval
  • Receive corporate design approval
  • Finalize floor plan and layout
  • Complete construction and build-out
  • Pass building inspection

Equipment & Supplies

  • Order all required equipment from approved vendors
  • Install kitchen equipment and test functionality
  • Set up POS system (Square) and test transactions
  • Stock initial inventory and supplies

Permits & Licensing

  • Secure health department approval
  • Get business operating permit
  • Complete fire safety inspection
  • Obtain liability insurance coverage

Staffing & Training

  • Hire and onboard staff members
  • Complete Sunrise Shack 101 training for all staff
  • Conduct equipment training sessions
  • Review and sign off on SOPs with team

Branding & Marketing

Final Approval

  • Complete pre-opening corporate inspection
  • Receive final approval from franchisor
  • Confirm grand opening date

🛠 Build-Out Vendors

Approved contractors for store construction & fit-out. Contacts TBD — reach out to Sam for referrals.

General Contractor / Build-Out
Construction & Renovation
Full build-out, framing, plumbing rough-in, electrical, drywall, paint, flooring, countertops
Contact TBD — ask Sam for approved GC referrals in your market
Furniture Supplier
Tables, Chairs, Benches & Seating
Bar stools, dining tables, counter seating, outdoor benches, display units — must meet brand specs above
Contact TBD — ask Sam for approved furniture vendors
Signage Company
Exterior & Interior Signs
Channel letters, menu boards, window graphics, A-frames, wayfinding, neon — see signage specs above
Contact TBD — ask Sam for approved sign shops
Lighting Supplier
Interior & Exterior Lighting
Pendant lights, track lighting, exterior fixtures, under-counter LEDs — must meet brand finish standards
Contact TBD — ask Sam for approved lighting vendors

Marketing & Brand

Official Sunrise Shack brand guidelines from the Brand Book. Consistency is key across every location.

Our Story

Founded 2016 on the North Shore of Oahu by Alex, Travis, and Koa Smith along with Koa Rothman.
“Here to Serve Health and Happiness”

The Sunrise Shack was never just about coffee — it was, and always will be, about making the most of life. Born on a small plumeria farm in the heart of Oahu’s North Shore, the Shack radiates the aloha of the islands. Our first shack started on the mountain side (mauka) of Sunset Beach. The sun sets over the ocean side (makai) of Sunset Beach and rises over the Sunrise Shack — hence the name. We specialize in a morning go-to spot that gets your day started the right way. Rise with the sun and start your beautiful day!

Vision
Share our health knowledge with people around the world. 100 locations worldwide. Educate people that healthy food can taste good. Glass half full philosophy.
Mission
Spread healthy good vibes. Treat people with kindness & spread light and positivity. Encourage eco-friendly living. Serve food from the earth that heals from the root.
Personality
Fun, positive, happy, good vibes, health is wealth, bright colors, surf lifestyle, tropical fruits, Hawaiian island lifestyle, outgoing

Target Audience

Demographics: 70% women, 30% men. #1 customer is a daughter who brings her whole family to the Shack.

The Up & Coming Influencer

Female, age 13–24. Inspired by the Hawaiian lifestyle. Loves food that is beautiful, fruit, and bright colors. Wants to learn to surf, loves the bikini lifestyle and taking cute Instagram pictures. Will bring the whole family to experience the Shack.

The Eco-Health Nut

Male or female, age 18–35. Inspired by health. Wants to feel good and learn more about health. Wants to save the planet and make a difference by living a more sustainable lifestyle.

The Surfer Bro

Inspired by the surfing lifestyle. Wants to eat healthier to perform better as an athlete. Gets Bullet Coffee energy to surf all day. Fuels up on healthy food. Interested in yoga and performance.

What We Provide

Every Sunrise Shack product should taste good AND benefit you.
Bullet Coffee: Amazing healthy energy that lasts throughout your day. More productive while feeling amazing. Can help become healthier and lose weight.

Smoothie Bowls: Tasteful flavors with benefits of different superfoods. Versatile — breakfast, lunch, snack, or dessert replacement. Crowd-friendly and loved by all.

Merchandise: Full of positive affirmations and vibes that make people happy. Bright colors and good vibes. Our logo is designed to bring a smile to the community.

Competitive Landscape

Know the market. We stand out with our surf culture, Hawaiian roots, and superfood focus.
Starbucks Cha Cha Matcha Island Vintage Haleiwa Bowls Bonzai Bowls Bulletproof Coffee
Our edge: authentic Hawaiian surf culture roots, superfood-focused menu, eco-conscious operations, and the “Bali cafe came to Hawaii” vibe.

Color Palette

Official Sunrise Shack brand colors. Use these exact hex values across all materials.
Shack Yellow
#FFC72C
Sunset Orange
#FF8038
Sky Blue
#56B7E6
Warm Sand
#F4E1C4
Coconut Brown
#46351D
Shack Yellow = primary brand color. Most branding should be yellow with pops of blue and orange throughout.

Typography

Fun, bold, and uplifting — eye-catching headlines with clean, easy-to-read body text.

Good Days Regular

Titles — used for promotional digital and physical assets. Funky, fun vibe.

The Sunrise Shack Font™

Headings — our custom primary display font. Bold, slightly retro look. Used in logos, signage, and key headlines.

Logo & Identity

Our Shack Sun radiates happiness and love. Contact Jackie for logo files.
  • Main Logo (Shack Sun + Wordmark)

    Whimsical hand-drawn cartoon sun. Full-color on light backgrounds. Min size: 1 inch.

  • Standalone Shack Sun

    Can be used alone on shirt pockets or where the full logo doesn’t fit.

  • Reversed / Dark Logo

    White version for dark backgrounds, signage, and merchandise.

Brand Voice & Signature Sayings

Keep it light, full of sunshine, and very simple. Use tropical terms: Aloha, stoked, firing, pumping, epic!
Today’s a Good Day! Good Vibes Only! Aloha Zen Den Taste of Paradise Sippin’ on Sunshine Woke Up in Paradise Bullet Coffee

✓ Do

Keep it light, full of sunshine, very simple
Use tropical terms: Aloha, stoked, firing, epic
Be positive, happy, and genuine
Use our signature sayings naturally in copy
Post beautiful, high quality images & video

✗ Don't

Post anything negative or flat
Post low-quality or dark images
Post the kitchen, methods, or recipes
Post content not related to Sunrise Shack
Use too many words — simpler is better

Shack Secrets — Keep It Secret!

CRITICAL: Never expose recipes, methods, or kitchen footage.

We want customers to feel like they just got their menu item straight from the jungle. No filming or shooting in the kitchen. Never expose recipes or methods on how we create our smoothie bowls or menu items. Keeping these recipes secret keeps us ahead of competitors and creates a unique experience only found at the Shack.

Social Media & Content

Social media is managed by HQ (Joley). Franchisees do not run their own social media accounts — but we love when you help create content!
IG: @sunriseshack
TikTok: @sunriseshackhawaii
Pinterest: @sunriseshackhawaii
FB: @sunriseshackhawaii

📸 How Franchisees Can Help

Snap photos and videos of your store, team, food, and customers having a great time. Upload content to the shared Google Drive folder below — HQ will use the best clips across our official channels. The more local content we get, the better!

Content Ideas That Work

1. Happy people at the Sunrise Shack — capture photo-op moments, smiles, good vibes
2. Colorful food & drinks — high-quality shots of bowls, coffees, smoothies
3. People WITH our food at the Shack — customers enjoying their order
4. Fun short videos with your team — behind the scenes, prepping food, having fun
5. The Sunrise Shack lifestyle — eco efforts, beach cleanups, healthy outdoor activities

Community Management

Respond to Google & Yelp reviews within 24 hours. Direct social media inquiries to HQ (Joley). HQ handles all DMs and comments on official accounts.

Seasonal Marketing Campaigns

HQ sends seasonal plans every Winter & Summer.
  • What HQ Provides

    Digital marketing plan, seasonal menu items, new apparel launch details, digital assets for in-store signage & posters, campaign content (copy, photo, video)

  • Your Responsibility

    Help create content — photos & videos of your store, food, team, and customers. Upload to the shared Google Drive. HQ handles all posting.

  • Approval Required

    Any additional marketing strategy for your location must be sent to HQ for approval first.

Influencers & Ambassadors

Influencer partnerships have been key to the Shack’s growth.
  • Gifting Program

    Gift social media influencers free bowls & coffees in exchange for features and content.

  • Friends & Family Program

    Special group of loyal influencers get a 40% off digital card. Ask HQ for details before launch.

Photography & Video

Showcasing a healthy, positive, and sunny lifestyle.
  • 📷

    Food Photography

    Natural light, bright, colorful, well-lit. Overhead or 45°. #foodporn worthy. No kitchen shots.

  • 🌅

    Lifestyle Content

    Tropical bohemian, surfing, healthy food, smoothie bowls, sunrise/sunsets, beach days, happy people, eco-efforts.

  • 🎥

    Video Content

    High quality, bright & colorful. Fun interactive content. Quick looping videos. Use music from Shack playlist.

  • 👤

    Post in 4:5 Ratio

    Pick great cover images for video posts. Always tag the influencer or photographer in photos.

Brick & Mortar — Design Standards

Style: tropical bohemian, like a hand-painted fruit stand. Colors: yellow, orange, sky blue, clouds & rainbows.

Interior Must-Haves

Yellow Lattice Cloud Counter Top Plants Aloha Door Rainbow Bench Apparel Rack Rainbow Planter Boxes Wire Basket Shelves Grab & Go Fridge

Exterior Must-Haves

Yellow Benches Hand-Painted Signs Tropical Plants Rainbow Bench Photo Collage Rainbow Planter Boxes Tropical Cushions Clouds
Outdoor seating: Yellow picnic tables with orange frame (no chipping), sky blue umbrellas. The more seating, the better.

Signage — Hand-Painted Signs

HQ sends sign packages from our local artist. All custom sign ideas must be approved by HQ.

Small Sign Package

Aloha Today’s a Good Day Zen Den Rise with the Sun Good Vibes Only Sippin’ on Sunshine Woke up in Paradise Mahalo Elements Sign

Medium Sign Package

Menus Sunrise Shack Story Founder’s Story Bullet Coffee Diagram Photo Wall Smoothie Sign

Ambiance

Music, lighting, and decor create the Sunrise Shack experience.
  • 🎵

    Music

    Sunrise Shack playlists only. Audible but not so loud people have to raise voices. Contact HQ to add songs.

  • 💡

    Lighting

    Warm lighting. Not fluorescent or extreme white.

  • 📺

    TV

    Play the Sunrise Shack YouTube playlist: “Smith Brothers Hawaii” + “This is Livin” + surf videos.

  • 🌼

    Smells & Decor

    Fresh ground coffee aroma + fresh tropical flowers. Plants, photo collage wall, painted signs, tropical motifs.

Events

Events bring the community together and are great for business. Focus on weekends.

In-Store Events

Live music • Make your own smoothie bowl • Sustainability meetups • Meet & greets with founders & influencers

Out-of-Store Events

Beach cleanups (partner with Surfrider) • Yoga & breathwork • Group workouts • Concerts • Hikes
Pop up the Sunrise Shack tent and serve free Bullet Coffees at giveback events. Capture for social media content. Aim for monthly.

Eco-Efforts & Sustainability

Sustainability is a core mission. Be an industry leader in eco-consciousness.
  • 🌿

    Eco-Friendly Single-Use

    Plant-made cups & bowls from sources like World Centric.

  • 💧

    Water Refill Stations

    FloWater filtered water systems at all locations. Free Hydro Flask refills. Small fee for others. Contact FloWater for setup.

Employee Standards

Our employees are the light that shines from the Sunrise Shack.
  • 👔

    Uniform

    Sunrise Shack shirt + hat, black apron, non-slip shoes. Employee discount on all apparel.

  • 💫

    Service Attitude

    Warm greeting + smile. Know the menu inside out. Help customers learn about our superfoods. Customer is always first.

  • 💰

    Upsells Are Key!

    Goal: $20+ average ticket. Always recommend add-ons, larger sizes, Shack Snacks. Point to visual add-on menu with benefits.

  • Bullet Coffee Pitch

    Educate customers: mold-free, high-altitude, hand-picked, blended with healthy fats. Clear long-lasting energy without the crash.

Apparel & Merchandise

Seasonal lines launched by HQ. Classic items + limited collections, sold in-store and online.
  • 👕

    Seasonal Apparel

    Women’s crop tops, unisex tees, hoodies, bucket hats, stickers, mugs, and collab items.

  • 📦

    Merch Display Standards

    All merchandise sourced through corporate-approved suppliers only. Clothes must be neatly folded, organized by style and size, and kept clean at all times. Restock and refold throughout the day. Hangers should face the same direction. Keep the display area tidy and inviting — it’s part of the customer experience.

The 3-Pillar Content System

MARKETING FORMULA
The official Sunrise Shack content strategy for social media & brand growth.
THE FORMULA
SHACK LIFE  +  FOOD  +  STORY  =  SUNRISE SHACK
Mission: Bring joy and encourage healthy living  •  Brand Values: Good Vibes + A Healthy Lifestyle + Sustainability
🌴

Pillar 1: The Shack Life

HAWAII LIFESTYLE + GOOD VIBES + COMMUNITY
Content Ideas:
🏄 Surfing, hiking, beach days, outdoor fitness
💖 Positive affirmations & motivational content
🎴 TikTok trends & viral challenges (Shack-style)
👕 Merch fashion shows & styling
🐢 Wildlife & nature moments (turtles, sunsets)
🌠 Hawaii lifestyle & local community vibes
🍴

Pillar 2: The Food

SEED OIL FREE. INTENTIONAL. BEAUTIFUL.
Content Ideas:
🍰 Beautiful food photography (natural light, overhead)
🎥 Build videos — watch it come together
☕ Coffee pours, latte art, bullet blending
🍦 Full spreads & menu showcases
🌱 Highlight “seed oil free” & superfoods
📸 Customers reacting to their first bite
📖

Pillar 3: The Story

THE FOUNDER JOURNEY & GROWTH STORY
Content Ideas:
🏠 Origin story — North Shore plumeria farm beginnings
🏆 Milestones & growth moments (new locations, wins)
🎬 Behind-the-scenes of running the Shack
💬 Why seed oil free? The health mission
👨‍👩‍👦 The Smith brothers’ journey
🌱 Vision: 100 locations worldwide

🎥 Production Guidelines

Shoot vertical 16:9 (Reels/TikTok)
No camera shake — use a tripod or stabilize
iPhone 11 or newer (high quality only)
Clear audio — minimal background noise
Feature Shack merch & branded items
Include influencers & Hawaii locations

🌟 Bonus Points

Shack merch visible in shots
Influencers & creators featured
Beautiful Hawaii locations
Employees & founders on camera

🚫 Please Don’t

Show the back of the kitchen
Reveal any recipes or methods
Show bad vibes or negativity
Post anything against brand values

Locations

All corporate, franchise, license, and partnership locations across the Sunrise Shack network.

Territory Map

Active
Opening Soon
Pipeline
Available Territory
#LocationTypeStatusManagerMarketReviews
1Twin Fin WaikikiCorporate FlagshipActiveBrittneyOahu, HIYelpGoogle
2KailuaCorporateActiveAndyOahu, HIYelpGoogle
3Sharks CoveCorporateActiveParisNorth Shore, HIYelpGoogle
4Ala Moana CenterCorporateActiveCelinaOahu, HIYelpGoogle
5OutriggerCorporateActiveBrookeWaikiki, HIYelpGoogle
6KapahuluFranchiseActiveSam & GinaOahu, HIYelpGoogle
7Long BeachPartnershipActiveTony & RobLA County, CAYelpGoogle
8Haleiwa
66-526 Kamehameha Hwy Unit B, Haleiwa, HI 96712
CorporateOpens June 1North Shore, HI
9Hermosa BeachFranchiseOpens July 4George & LenaLA County, CA
10The One Hotel — HanaleiLicenseOpens June 1Kauai, HI
11EncinitasFranchisePipelineBobby & AlyssaSan Diego, CA
12CarlsbadFranchisePipelineBobby & AlyssaSan Diego, CA
13Huntington BeachFranchisePipelineNick & PamOrange County, CA
14Newport BeachFranchisePipelineNick & PamOrange County, CA
15Costa MesaFranchisePipelineNick & PamOrange County, CA
16IrvineFranchisePipelinePaul TranOrange County, CA
17AnaheimFranchisePipelinePaul TranOrange County, CA
18FullertonFranchisePipelinePaul TranOrange County, CA
19MalibuFranchisePipelineGeorge & LenaLA County, CA
20Venice BeachFranchisePipelineGeorge & LenaLA County, CA
21Manhattan BeachFranchisePipelineGeorge & LenaLA County, CA
22Marina Del ReyFranchisePipelineGeorge & LenaLA County, CA

HQ Contacts

Your Sunrise Shack corporate support team. Reach out via Slack or email.

TS

Travis Smith

CEO & Co-Founder
AG

Agatha

Executive Assistant
KH

Krista Hernandez

Island Operations
PT

Paul Tran

Franchise Sales Director
JK

Jackie

Architect — Design & Build-Out
Store design, build-out & equipment sourcing. Also on Slack.
JP

Joley Petersen

Merch

Sales Scoreboard

Live sales leaderboard powered by Square POS. See how each location stacks up.

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CEO Dashboard

Your daily command center — emails, calendar, and Slack at a glance.

Unread Emails
Today's Meetings
Slack Updates
Action Items
Last updated: —

🔥 Active & Upcoming LTOs

View Full Roadmap ↓
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📅 Today's Schedule

Open Calendar →
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✉ Priority Emails

Open Gmail →
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💬 Slack Highlights

Open Slack →
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🍴 Menu Launch Roadmap

New menu items & LTO pipeline — View Full Doc →

📈 Marketing & Loyalty Action Plan

From Square POS Marketing Audit — View Full Audit →

⚠️
Key Finding: Zero Active Promotions Running
Loyalty program has been active since April 2020 with 14 reward tiers — but zero promotions are running. This is the single biggest missed opportunity. Square lets you run up to 10 at once. Also: "Text Customers" segment is stale (Oct 2023), customer data has significant quality issues (placeholder names, missing contact info).

Priority Action Plan: Next 30 Days (In order of impact)

Launch "Double Points Monday" promotion
THIS WEEK
Earn 2x points every Monday to drive traffic on your slowest day. Set up in Square Loyalty → Promotions. Immediate visit frequency boost.
Activate POS text opt-in prompts at all locations
THIS WEEK
Staff should ask at checkout: "Want to get texts about specials and bonus points?" Grows SMS list 10-20%/month. Text has 98% open rate vs 20% for email.
Send "We miss you" email + bonus points to Lapsed segment
WEEK 1-2
Target customers inactive 30+ days. Expected to win back 5-15% of lapsed customers.
Send points-balance reminder to all Loyalty Enrollees
WEEK 1-2
"You're X points from a free smoothie!" — drives redemption visits. Loyalty customers spend 46% more and visit 57% more often.
Clean up old import groups and placeholder profiles
WEEK 2-3
Archive old 2020 imports, filter out ".miss", ".mr", "Card", "Cardholder" placeholder profiles. Better data = better campaigns.
Launch seasonal smoothie 3x points promo
WEEK 3-4
Earn 3x points on any smoothie purchase. Drives trial + upsell on seasonal items.
Set up automated welcome email series for new customers
WEEK 4
3-email drip over 10 days: your story, menu highlights, loyalty sign-up CTA. Long-term retention pipeline.

Recommended Loyalty Tiers (Add status tiers to drive 18% more spending)

🌊
Grom
0–149 pts
Standard earning (1pt/$1)
🏄
Local
150–499 pts
Birthday reward + early promo access
🏈
Soul Surfer
500–999 pts
1.25x points + free wellness shot on tier-up
💖
Ohana
1,000+ pts
1.5x points + merch drops + free smoothie monthly

🌳 Sunrise Shack Org Chart

Company leadership and department structure

Travis Smith
CEO & Co-Founder
Rose / Agatha
EA to Travis, Sam & Krista
Based in Philippines
Sam Fonseca
COO — Franchising
Krista
Island Ops / Admin / Training
BrittneyTwin Fin Waikiki
Andy GarciaKailua
CelinaAla Moana
BrookeOutrigger
ParisSharks Cove
Paul Tran
Head of Sales
Franchisees
Kapahulu, Long Beach,
Hermosa, Encinitas +
Joley Petersen
Merch & Branding
External Partners & Contractors
Jackie — Store Design & Build-Outs
Transitioning to franchise build-outs
Zak + AIO — Marketing Agency
All marketing & social media
TGG Accounting — Ben Heckenlively
All Finance & Royalties
Migo Tuazon — Contract/Creative
Photography & Content

🎯 Project Command Center

Track every initiative across all locations. Star your priorities.

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📍 Location Tracker

Full scorecard for every location — built to scale to 100.

Total Locations
Active
Opening Soon
Pipeline
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Settings

Admin dashboard for user access, onboarding progress, and system management.

User Access Log

All accounts that have logged into the portal.

#EmailRoleLast LoginLogins
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Onboarding Progress Report

Track each franchisee's onboarding checklist progress. See what's done and where they're stuck.

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Sunrise Shack Assistant

Ask me anything about operations, menu, vendors & more

Aloha! I'm your Sunrise Shack assistant. Ask me anything about our concept, operations, vendors, equipment, onboarding, or menu. How can I help?